FORMALITIES

FashMobs #2

As you probably already know [since Kelsi and I have been posting and tweeting about it!], our second Fash Mobs! show took place at the LA County Fair last week. 50 Dresses by Tess Vigil presented its Spring 2012 collection amongst fried foods and fair rides, to an unsuspecting crowd.

Photo by Hagop Kalaidijan

In a nutshell, Fash Mobs! is a fashion presentation concept driven by street fashion and spontaneity. It brings fashion back to the community in a flash mob style. This pop-up fashion presentation approach is designed to utilize unique public spaces in high-traffic areas to present Los Angeles fashion throughout the city. If you're more of a visual person [like me], just watch this video of the show:

 Film by Sir Reel Films

Los Angeles-based shoe brand, Seychelles, provided its lively, modern footwear styles and POP Beauty orchestrated make up for the fashion show. Models courtesy of Vision Los Angeles and the photography was done by Hagop Kalaidijan. For more pictures, including behind the scenes and postcards from the mob, visit our Flickr!

 I have to say, it's always great when sites like Glamour.com, LATimes.com and LAist.com care enough to write about something that started off as one of your many extracuricular activities.I guess this one's a keeper!

As always, follow @FashMobs, @Stylesmith or myself [@MrCuit] on Twitter for info on our upcoming shows.

About Fash Mobs!

Fash Mobs! has been created for many reasons, but one of the main reasons being that fashion in Los Angeles is just not presented properly [perhaps that's why LAFW hasn't really gone anywhere, hmmm?]. Let's be honest, LA fashion is about streetwear. So, what better way to present it than on the streets! That's why Kelsi & I are doing away with runways and bringing the fashion to the community on the streets.

Much like a flash mob, Fash Mobs happen suddenly, entertain present company and dissapear as quick as it appeared. This being our first show, we created a hybrid with traditional fashion show elements to test our theory. Turns out, people enjoy it! But don't take my word for it... http://lat.ms/rhXSlD

Many thanks to our partners on this show: Swimwear by Cia Maritima, footwear by Seychelles, hair by Works of Art and make up by Pop Beauty.

Frequent our website for details of our upcoming shows and follow us on Twitter @FashMobs!